There are many examples of niche markets, both online and offline. Niche markets are the hottest topics these days. If you’re looking for inspiration, check out some of the most successful businesses in niches. These brands include Square, Whole Foods, and Dr. Bronner’s Magic Soap. If they can make a difference in people’s lives, you can too. There are literally thousands of examples of successful niche markets.
As an online marketer, a direct advantage is working within a niche. Of course, finding one that is both interesting for you and profitable can often be a challenge. I’ve included a few examples of niche markets as a way to help you build ideas and inspiration for discovering your own niche market. While the following examples may not be considered the so-called norm, especially with internet marketing, they do express the range of niche markets.
Dr. Bronner’s Magic Soaps
When you’re looking for examples of niche markets, consider the story behind Dr. Bronner’s Magic Soaps. This unique personal care product never marketed itself. It didn’t even have a sales team or advertising. In fact, it was run by a man who had lost his vision. The brand was so unique that its label defied label design principles, but it became one of the country’s best-selling liquid soaps. Even though it didn’t have big-time marketing budgets, the brand has traveled the country to share its magic foam experience.
Dr. Bronner, the founder of the soap company, was an unlikely example of niche marketing, but he did have a niche market for his soaps. Born in Germany, Dr. Bronner was a successful soap maker and even refused to sell his products to Walmart, citing his dislike for the company’s politics and worker pay. His soaps became widely popular, but they had limited distribution.
Whole Foods
The grocery market is extremely competitive, with switching costs practically zero. Successful firms choose superior store locations and negotiate better terms with suppliers. They also operate efficient supply chains and effectively manage their product offering and inventory. As a result, intellectual property and regulatory protections are not usually as important as they are for smaller firms in the food industry. Whole Foods has been unable to reach the scale of the main bargain club and grocery chains, but with Amazon’s backing, that might change soon.
Square
For those who are unfamiliar with Square, it is a smartphone app that allows you to accept credit cards. The company is a great example of a startup that has successfully tapped into a niche market. It targets small businesses, nonprofits, and independent owners. They’ve remained largely unaffected by the recent data breaches, and have been able to grow their customer base without charging processing fees.
Sacred Womb
Niche marketing is a great way to bring in tons of customers, without having to implement a dozen different marketing strategies. Instead, you focus on what your niche needs and deliver an ultra-relevant product to that market. Sacred Womb is a niche product that helps women better understand and befriend their menstrual cycle through drumming, an e-course, and more.
