Welcome to Beginners Niche Marketing
Niche marketing is an area where lots of online marketers have carved out small corners of the marketplace, as well as making small fortunes from their efforts. What have they been promoting or selling? More than likely, niche content!
So, what’s the best way for me to describe a niche – basically, it’s a part or section of a market that is fully engaged or absorbed in a particular subject or topic. For instance, there’s the health and fitness niche, which can be narrow downed to a multitude of different topics and subjects. As an example, from health and fitness we can move down to the ever-popular niche of weight loss.
Just keep this in mind when thinking of a niche… almost every subject or topic that you can think of can literally be its own niche. Although, what truly defines a niche is whether or not there’s an interested group of people or more precisely, a targeted market of individuals that exist in that niche.
Many of the so-called leading internet marketers or gurus that have made money online selling information products and niche content actually made their fortunes selling to the online business community as a whole. It’s often referred to as the MMO niche – (make money online). This community is generally made up of other internet marketers who are all trying to do the same thing as most of the gurus.
To me, it just seems a little absurd since the gurus are the leading players and usually have the greatest advantage when it comes to making a profit online. I wouldn’t consider this section of the market as a niche since there’s no real focus besides selling to the masses. It’s more like follow the leader and hope you survive.
Yes, the gurus have made marketing online easier, especially for those who are just getting started. Unfortunately, the direction for many startups today is simply based on cookie cutter examples. In the end, hundreds, if not thousands of marketers will promote the same products within the same marketplace.
The end result for many of these startups or beginning marketers will be the same, nothing. However, don’t misunderstand what I’m saying here. Of course, there’s going to be some type of success from a lot of marketers who follow the footsteps and do the same thing as others. But the numbers will be few, no matter what is being said.
And, just so you know, I’m often just like everyone else. That is, I like how simple it can be to purchase pre-packaged niche content and use it for a new niche I’m entering into. Sadly though, many online marketers purchase content for the wrong reasons or they simply have no clue what to do with it or even what their niche is looking for.
The best answer I can give you is to research that niche market you want to be in. Get to know your target audience and buyers, and what they are looking for.